Personalization in food is one of the trends that take more time among us. In principle, this trend was limited to humans, but now a Spanish startup, Happets, has emerged that also proposes the customization of pet food. Specifically, of dogs.
The company proposes that since each dog has specific characteristics, it does not have to receive the same food as others. Therefore, in Happets they create food for each animal. Specifically, I think dry. For the elaboration of each feed, the characteristics of each dog are taken as a reference. Thus, they value their race, size, age, gender, weight, diseases and pathologies, degree of activity and tastes. From all these variables, they prepare the feed.
For this, the company uses an algorithm, created jointly with a group of veterinarians and specialists in dog nutrition, where Agrifood collaborated.